Create a Catalog for Your Salon

Are you looking for a unique way to make your beauty salon stand out from the rest? Do you believe you have the best stylists and services in town? Like most salons, relying on referrals can be an effective way to gain new clientele. However, there is a way to make that “word of mouth” stretch even further, and that is by creating a catalog that is specifically about your salon. By featuring your various stylists and pictures of their best cuts, styles and colors on real customers, you can create a unique way to communicate and develop relationships from the salon chair – and beyond. A catalog that lists services, price points and professional products that you offer for purchase can help increase your sales. Creating a full colored catalog is easier and more affordable than you may initially think when you choose the right online printing company to help you design and print your catalogs. With the right templates and finishes, the catalogs you create for your salon can be a powerful part of your marketing arsenal.

What to Include
Think of your catalog as a mini-magazine where you get to brag a little. Have each of your stylists write up a biography of themselves. You can have them write a 300 word paragraph about their background, or you can have them answer fun little questions like “Favorite hair trend?” and “Favorite song?” Get creative and have fun with the profiling section! You can feature photos of them with their clients, and maybe even feature a favorite style that they helped create or that they are known to specialize in. The more personal you make this part of the catalog, the more people will identify with it. Make sure to also have a list of your prices for various services so that a person can look at your catalog and decide which service they would like to get. Including the styling products that you sell with descriptions and reviews can be another way to increase revenue. Increasing awareness of which products can deliver professional results at home will encourage more clients to buy them.

With an online printing company, you just have to fill in the blanks. They will have templates to help you create the most effective and attractive catalog for your purposes. Adding this personal touch to your salon will both impress those that are already loyal customers, and entice new customers to check you out. You can do a local mailing to increase interest, and be sure to encourage clients to take a few catalogs with them to share with friends!