• Professional printing services. Many people try to save cash by attempting to go “DIY” with their catalogs, designing and printing them at home or in the office with a standard desktop printer. Not only will this result in shoddy workmanship that will prove off-putting to customers, it will also end up costing you even more money in the end! You’ll need to buy printers, software, ink and paper, as well as binding supplies, and the time you’ll invest will be considerable. Plus, if you mess up during the printing process – and you inevitably will – you’ll have to start all over again! Outsourcing the job to a pro will save you time, money and a whole lot of heartache, and you’ll have a finished catalog that you’ll be proud to send out into the world.
• Strong binding. There are many different kinds of binding available, and you may wonder whether it really makes a difference. It does! Having a high quality binding can mean the difference between a catalog that can withstand the ravages of being sent through the mail, handled by readers and passed around from person to person, and one that will fall apart at the slightest touch. If you want your catalog to get the job done, it needs to be able to stay together first – and a good binding ensures that it will.
• Sturdy covers. Both the front and back cover of your catalog should be made of thicker, more damage-resistant material than the inside pages. If your cover falls apart at the slightest touch, your readers aren’t going to get much use out of it. Plus, a great cover is what compels many people to open it up and browse in the first place. Why spend time designing a unique and exciting cover when you’re just going to print it on flimsy paper that won’t do it justice?
• Quality inks. Finally, you’re going to need ink that is resistant to damage from light, water and smudging so your pictures and copy won’t become unreadable.

Catalogs have remained popular despite the fact that many companies feature virtually the same information on their website. Why? Because catalogs give people something physical to hold, read, mark and share. Many catalog fans liken them to “mini magazines,” and look forward to receiving the latest editions from their favorite stores and flipping through them to discover the newest offerings. A well-designed catalog must possess two key elements: Enticing photos of products, and detailed product descriptions. Always choose full color catalog printing in order to showcase your products as accurately as possible and create consumer excitement about your catalog. Catalogs must also give readers the option of placing an order immediately, either by calling a toll-free telephone number or logging on to a website. Specific sales-related calls to action (“Call now to place your order!”) should be included. Keep in mind that a successful catalog will act as a virtual storefront that customers can visit from the comfort of their very own homes. You want to replicate the in-store experience of browsing, learning more about certain items and, finally, making a purchase with the help of a knowledgeable sales representative as accurately as possible.

In contrast, brochures function less as “stores on paper” and more as an informational document intended to address any concerns or questions the reader may have about your company. This is why many “destination businesses” like hotels, resorts, retirement communities and cruise lines, as well as organizations like schools, universities, camps and charity groups, favor brochures. They are less concerned with selling specific products or services than they are with advertising the advantages of the experience as a whole. Brochures should also feature full color photography and informational copy, but it’s essential to strike the right balance between imagery and text when designing a brochure. Too little text and you run the risk of leaving the reader’s questions unanswered; too much, and your brochure will look cluttered, intimidating and unreadable.

So which one should you choose for your business – catalogs or brochures? The answer depends on what your specific needs happen to be. If you’re looking for a novel way to introduce new products and interest new customers, a catalog may be the right choice for you. If you need to answer questions or provide a general overview of the services you offer, you may want to look to brochures. Contact a professional printing company for more information on which one will work best for your company.

With so many stores placing their emphasis on Internet-based sales and marketing, it can be easy to forget just how effective a full color print catalog can be. When used to their utmost potential, these catalogs can do triple-duty by generating renewed interest in your regular customers, helping to attract brand new customers, and even directly increasing sales revenue via telephone orders. But how can you be sure that your catalogs are as effective as possible? The answer lies in paying careful attention to the two primary components of any catalog, regardless of what it may be advertising: Sales copy and imagery.

To begin, your sales copy needs to be descriptive, but not overly wordy. Keep it brief, but make sure it’s also evocative of the product in question. If this means that you need to hire a professional copywriter, so be it – this is not the place to skimp! If you’re selling something that comes in several different colors or models, include a list of all of the options available so your customers can make informed choices. Once your copy is in place, you’ll need to evaluate your pictures. Each item in your catalog should have a beautiful, full color photo to accompany it. Remember that good lighting and a setting that is pleasing to the eye are both vitally important. Again, if you need professional help, don’t hesitate to hire a photographer to take these shots for you. If you want to get the most out of your catalog, you’re going to need the best pictures possible.

Finally, when it comes to full color catalog printing, do not attempt to print and assemble the catalogs on your own! You’ll need the services of a catalog printing company to give your catalog the necessary air of professionalism and legitimacy. Your customers won’t feel comfortable ordering from you if your catalog looks shoddy or amateurish. With the right printing company on your side, creating a fantastic catalog that is befitting of your spring collection should be a piece of cake.

What to Include
Think of your catalog as a mini-magazine where you get to brag a little. Have each of your stylists write up a biography of themselves. You can have them write a 300 word paragraph about their background, or you can have them answer fun little questions like “Favorite hair trend?” and “Favorite song?” Get creative and have fun with the profiling section! You can feature photos of them with their clients, and maybe even feature a favorite style that they helped create or that they are known to specialize in. The more personal you make this part of the catalog, the more people will identify with it. Make sure to also have a list of your prices for various services so that a person can look at your catalog and decide which service they would like to get. Including the styling products that you sell with descriptions and reviews can be another way to increase revenue. Increasing awareness of which products can deliver professional results at home will encourage more clients to buy them.

With an online printing company, you just have to fill in the blanks. They will have templates to help you create the most effective and attractive catalog for your purposes. Adding this personal touch to your salon will both impress those that are already loyal customers, and entice new customers to check you out. You can do a local mailing to increase interest, and be sure to encourage clients to take a few catalogs with them to share with friends!

Another reason to choose full color catalog printing for your company is a simple reason of aesthetics: Full color photographs accompanied by persuasive and descriptive text can make products infinitely more appealing to consumers. Imagine a woman’s sweater sitting on a sales rack. It’s a rather boring image, isn’t it? Now imagine that same sweater on a beautifully styled model in a full color photo, coupled with an evocative description of the high quality materials and flattering cut of the sweater and a detailed list of the many colors it comes in. Now that’s something that a customer can get excited about! Choosing full color catalogs to display your products gives you every possible advantage – and that means greater revenue over time.

Finally, catalogs have the unique ability to essentially bring your store into a customer’s living room – or bedroom, bathroom, office, or den! Full color catalogs are portable and dynamic, and they’re easy to enjoy, alone or with others. In fact, many people are in the habit of passing along any catalogs they receive that may be of interest to their friends or family once they’re done with them. That means your catalog could reach far more potential customers than you could ever anticipate! If you’re ready to increase your sales immediately, then full color catalogs are a vital investment for your business.

While catalogs are a fantastic and affordable way to market your business any time of the year, most companies choose to send them out on a specific schedule, rather than at random. This will not only save you money, it will also make your catalog something special that customers look forward to picking up from your store or receiving in the mail. One popular catalog-printing schedule is to send out a new catalog with every season, and what better way to start the new year than with a vibrant, full color spring catalog?

Full color catalog printing gives you the opportunity to show your inventory in the most flattering light possible. With a skilled photographer and a professional printing company on your side, the sky is the limit when it comes to just how effective a catalog can be in boosting sales. Customers will be thrilled to sit down with your new catalog and flip through the pages, marking their favorites and, in many cases, picking up the phone or going online to place their orders on the spot! Others are likely to pass the catalog along to friends who may be interested, helping your simple marketing material reach far more people than you ever thought possible. But don’t hesitate to design and print your full color catalogs immediately; spring will be here before you know it!

Using full color catalogs, consumers can easily leaf through various products and read the fine print even better. Catalogs can be easily carried, and can be tucked away into car compartments or bags. Consumers can browse through them at any time and carry them when they are out hunting for a particular product. Full color catalogs showcase products and services in one, complete, neat package.

Full color catalogs are ideal for small-scale businesses, individuals, and private companies. They classify products accordingly and divide them into different sections for easy understanding and reference. Catalogs are very flexible and can be formatted to a magazine or a book. Pictures, images, and text can all be incorporated to impress a vibrant impact on the reader.

Catalogs including multiple pages can incorporate a lot of information and services. They can also be designed as an elegant material that takes advantage of its numerous pages and paces the flow of information. Leisurely browsing or reading through the pages of full color catalogs can be relaxing and informative. This is one of the strongest advantages of full color catalog printing.

Many online printers offer print catalogs amongst their products. Catalog printing should, at best, be left to professional printers who know how to handle them. The added advantage in using experts when printing catalogs is that they lend you their expertise to make your catalogs look better. Improving the quality of the photographs, making the layout more pleasing, and making the text appear with greater clarity are just some of the useful services professionals would lend in full color catalog printing. These catalogs are printed using offset printing and four color process printing.

Offset printing produces accurate and consistent catalogs. It generates clear, high-resolution catalogs that print in quick succession. Each catalog is identical in quality. Four-color process printing, on the other hand, renders images in vibrant colors. By layering cyan, magenta, yellow and black, different shades and tones are achieved. This brings out the full brilliance of the overall tone and design.

Experts in full color catalog printing provide businesses with innovative graphics and solutions in a competent fashion. Online printers also offer their clients free mailing services. This saves your vital time, and money, when getting the catalogs to their desired destination. The end result would not be limited to just satisfying prints. It would result in a thorough full color catalog printing project that was successfully launched and completed.

When the company considers catalogs as a marketing tool, it has to first decide the process by which it is going to print the catalogs. In addition, a company cannot achieve the desired results when it wants to do it on its own but lacks resources. In such cases, the company must hire the services of a professional catalog printing company. With proper planning and selection, the company is sure to get excellent quality catalogs at the most reasonable prices.

It is important to find a way to keep the catalog in the hands of your customers. Therefore, due attention should be paid to the size of the catalog during its production. Catalogs were designed to appear like “mini magazines.” The company can choose any size that they think would best suit their purpose.

Full color catalog designing plays a crucial part at the pre-print level. The company can design the catalog itself, can appoint designers or include it as a part of their services. Depending on the products used by the company the colors in the catalog can be chosen accordingly. Remember that the company can provide various customized templates and designs to choose from. The design is a very important aspect because if the company distributes a low resolution catalog, with hard to read text and terrible pictures, it should not expect the customers to keep them the moment they get hold of them. Dull, boring catalogs do not hold the attention of the reader for very long, thus it does not serve the purpose for which it has been printed and distributed. The catalogs should be printed using rich, vibrant colors that are eye catching.

Professional-looking, full color catalogs can equate to more clients and more profits for a business or company. When printed proficiently, they can definitely lure in new customers. Customers can have fast access to the information about various products found in catalogs, thus increasing the sales for the companies. If the company can target the audience using the catalogs, they can receive a lot of valuable feedback/response from the customers.

Catalogs have significantly improved since their early conception. Earlier catalogs were dull and with few colors, but today you cannot believe your eyes when you see the effect of radiant colors. They are refreshing to the eyes. As a business owner you need to present your products in a unique and different way that is interesting and captivating. There should be no incomplete details, thus providing the customer with a clear picture of the products and services that the company deals in. if the customer likes a product, it will not take too long for them to reach the company.